About Us

Hello, we are Upside Brand. You may be wondering why we have turned Halifax upside down...

At Upside Brand, we've transformed the concept of an upside down world into a celebration of Halifax's unique charm. We've literally turned Halifax upside down so you can put the city on. We feel that changing your perspective lets you see things differently – and we find that inspiring.

Our curated collection of caps showcases Halifax in a range of colors that reflect our local palette, from the serene greens of the Public Gardens to the deep blues of the harbor. Each cap distinctively features "HALIFAX" embroidered upside down - a creative nod to the power of a fresh viewpoint.

This isn't merely about style; it's about embracing a new way of thinking. Wearing an Upside Brand cap is a declaration that you're willing to look at life from a different angle. It allows you to envision Halifax in an entirely new dimension, highlighting the humor, beauty, and resilience that come into focus when you dare to see things differently.

When you put on our hats, you're not just accessorizing; you're embodying the spirit of Halifax. You're demonstrating that in a world where conformity often dictates how we view things, here at Upside Brand we choose to flip our perspective and find our unique upside. Remember, even when the world seems upside down, there's always UPSIDE.